Case Study: Warrantywise boosts revenue and dealer engagement with Propello Cloud

The Loyalty Programme Behind Warrantywise’s 8-Figure Revenue Boost

Warrantywise, a leading UK used car warranty provider, faced significant challenges with its outdated and inefficient B2B rewards programme. The system suffered from a poor user experience, complex processes, and manual administrative overhead, which hindered dealer engagement and limited revenue growth. To overcome these barriers, they partnered with Propello to overhaul their programme with a new, cloud-based solution.

Propello implemented a custom, performance-driven incentive platform that streamlined operations and tied rewards directly to dealer sales performance. The solution greatly improved the user experience and reduced manual workloads. The results were substantial, including over 23,000 warranties sold within the first six months, generating an eight-figure revenue boost for Warrantywise and significantly increasing dealer engagement and upsell activity.

WarrantyWise

George Puddephatt

Channel Marketing Manager