Case Study: The Independent Society of Musicians boosts member engagement with Propello Cloud

The Independent Society of Musicians - Customer Case Study

The Independent Society of Musicians (ISM), the UK's largest non-union body for music professionals, faced challenges with low member engagement due to a poor user experience, irrelevant rewards, and a lack of real-time data insights for its benefits programme. To address these issues, ISM partnered with Propello and its next-gen member engagement and loyalty solution, Propello Cloud.

Propello implemented a transformed loyalty programme featuring a diverse range of discounts on everyday essentials and real-time data tracking to identify member preferences. This solution significantly enhanced the user experience and personalization of rewards. The partnership yielded a more than 10x increase in user engagement, allowing members to save significant amounts on their regular purchases and effectively making the cost of their membership free through the savings achieved.

The Independent Society of Musicians

Francesca Stokes

Head of Member Engagement