Case Study: Niche OTA achieves 4.36 ROAS with Propellic

Niche OTA boosts ROAS to 4.36 and slashes Google Ad spend 79% with Propellic

A niche OTA partnered with Propellic to boost conversions and maintain a strong return on ad spend (ROAS) of over 4 on a controlled $10K monthly Google Ads budget.

Propellic implemented a solution that included segmenting brand and non-brand campaigns, introducing Performance Max campaigns, and launching new remarketing initiatives. This strategy slashed the customer's Google Ad spend by 79% while achieving a 4.36 ROAS, demonstrating a massive increase in efficiency and return.