Case Study: Captain Experiences boosts ROAS and revenue with Propellic

Captain Experiences boosts ROAS to 6.08 with Propellic

Captain Experiences, a provider of charter booking services, faced the challenge of attracting high-intent website traffic to scale bookings amidst intense competition and drastic seasonality. Their goal was to achieve profitability by increasing their return on ad spend. To address this, they partnered with Propellic to overhaul their struggling Google Ads account.

Propellic implemented a hyper-focused strategy involving geographic targeting, dynamic budget management, and a full-funnel campaign mix. This solution delivered a record 6.08 overall ROAS, a 137% year-over-year increase, and grew revenue by 18%. The success on Google also allowed for a profitable multi-channel expansion to Meta and Microsoft Ads, transforming the account into a major success story for Captain Experiences.

Captain Experiences