Case Study: Caicos Dream Tours boosts revenue and ROAS with Propellic

Caicos Dream Tours boosts revenue 80% with Propellic

Caicos Dream Tours, a premier boat charter business in Turks & Caicos, partnered with Propellic to significantly grow its revenue and Return On Ad Spend (ROAS) for its Google Ads campaigns. The primary challenge was to achieve this growth while maintaining a highly profitable minimum ROAS of 7:1.

Propellic implemented a data-driven digital marketing strategy that included a methodical campaign audit, budget and keyword expansion, and the optimization of Performance Max campaigns using a Target ROAS bidding strategy. The solution delivered by Propellic resulted in an 80% increase in revenue and a 61% increase in bookings year-over-year, while achieving an 11:1 ROAS and surpassing all efficiency targets.

Caicos Dream Tours