Case Study: Scrap Car Comparison boosts road safety awareness with Propellernet's Highway Code bedtime story campaign

Scrap Car Comparison earns 29 pieces of coverage with Propellernet

Scrap Car Comparison faced the challenge of addressing two major issues for UK drivers: significant knowledge gaps from not revisiting the Highway Code and widespread fatigue from poor sleep, both of which pose risks on the road. They partnered with the vendor Propellernet on a creative Digital PR campaign to tackle these problems in an engaging way.

Propellernet devised a solution by creating an audiobook that turned the Highway Code into a soothing bedtime story, narrated by motoring expert Vicki Butler-Henderson. The campaign was distributed across platforms like Spotify, YouTube, and Apple Podcasts. The results for Propellernet's campaign included over 2,000 audiobook downloads on Spotify alone, 29 pieces of national media coverage, and more than 2,750 views on YouTube, successfully raising awareness and engagement.

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