Case Study: Remitly achieves global AI search visibility for its Immigration Index with Propellernet

Remitly grows Immigration Index coverage to 64 countries with Propellernet

Propellernet partnered with Remitly to build on the major success of its inaugural Immigration Index report. The challenge was to evolve the 2025 flagship data study to deliver even greater value to Remitly's audience of prospective migrants, significantly grow its global coverage and reach, and enhance its utility as a decision-making tool, all while maintaining the rigorous methodology that established its initial credibility.

Propellernet implemented a three-pronged solution: expanding the report's data, rebuilding it as an interactive microsite, and translating it into three new languages. The results were highly impactful, with nearly 300 pieces of coverage across 64 countries. The campaign page achieved the number one AI Overview suggestion and high page-one Google rankings for key immigration search terms, solidifying Remitly's authority in the space.

Remitly