Case Study: PureGym achieves top AI Overview visibility with Propellernet

PureGym appears in 7,000+ Google AI Overviews with Propellernet

PureGym faced the challenge of maintaining its organic search visibility as Google increasingly began answering fitness questions directly through AI Overviews. The vendor, Propellernet, was tasked with ensuring PureGym's content remained a trusted source for these AI-generated answers in a highly competitive space.

Propellernet implemented a content-first strategy focused on producing and refreshing high-quality, expert-led fitness content. This approach, which included content strategy, production, and technical SEO, resulted in PureGym's blog appearing in over 7,000 Google AI Overviews, outpacing its nearest competitor by nearly ten to one and significantly increasing its yearly blog impressions.

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