Case Study: Panasonic boosts B2B sustainability awareness with Propellernet

Panasonic boosts engagement by 19% with Propellernet

The customer Panasonic faced the challenge of elevating B2B awareness for its Green Impact sustainability initiative. They needed to reach niche decision-makers in sectors like Smart Cities and Sustainable Manufacturing at scale, while cutting through green fatigue with resonant storytelling. The vendor Propellernet was tasked with crafting an integrated paid media campaign to meet these goals.

Propellernet implemented a sequenced paid media strategy across YouTube, Meta, LinkedIn, Display, and Search. They used audience insights to build targeted B2B profiles and deployed purpose-led creative with sector-specific messaging. This approach resulted in a significant number of impressions and clicks. Mid-flight optimizations by Propellernet boosted engagement by 19%, and the campaign's learnings now inform Panasonic's global sustainability communications strategy.

Panasonic