Case Study: Lucy & Yak boosts full-funnel growth with Propellernet's paid media strategy

Lucy & Yak boosts ROAS and cuts CPA with Propellernet

The customer, Lucy & Yak, was facing a year-on-year decline in performance due to a site-wide conversion rate issue. To address this challenge and reach their sales targets, they partnered with the vendor Propellernet for paid media services.

Propellernet implemented a full-funnel paid media strategy, restructuring accounts for awareness, acquisition, and retention. They expanded onto new platforms, shifted budget to paid social, and focused on ad creative testing. This approach by Propellernet led to a significant increase in conversion rate and return on ad spend, while also decreasing the cost per acquisition.

Lucy & Yak