Case Study: Inghams achieves 54% organic visibility growth with Propellernet’s SEO site migration

Inghams boosts organic visibility by 54% with Propellernet

Inghams faced the challenge of modernizing its website through a full redesign without losing its hard-earned search visibility ahead of the key booking season. The old site had overlapping content and inconsistent links that made it difficult for search engines to understand. Propellernet was brought in to execute a careful SEO-led site migration to protect organic equity and create a cleaner user journey.

Propellernet implemented a comprehensive migration process that included a site structure redesign, 1:1 redirect mapping, template optimization, and crawl controls. As a result, Inghams saw a significant increase in organic visibility, including a 54% overall growth since the previous month. This successful migration by Propellernet made the site more useful for travelers and set the brand up for long-term growth.

Inghams