Case Study: English Heritage achieves compliant, reliable tracking with Propellernet's Google Tag Manager consultancy

English Heritage improves compliant tracking over 4 years with Propellernet

Propellernet became the trusted analytics and tagging partner for English Heritage, a national heritage brand, to address its challenge of maintaining a robust and compliant analytics setup across a complex, multi-platform environment. With multiple stakeholders and evolving consent requirements, English Heritage needed a long-term partner to ensure accurate tracking implementation and data interpretation.

Acting as an extension of the client's data team, Propellernet provided ongoing consultancy and implementation support. This included a full Google Tag Manager audit, the implementation of Google Consent Mode, and tracking tag management across various platforms. The solution established Propellernet as a central, trusted partner, saving English Heritage time, reducing confusion, and improving overall confidence in their data.

English Heritage