Case Study: Dogs Trust achieves sponsorship growth and lower CPA with Propellernet

Dogs Trust boosts sponsorships and cuts CPA with Propellernet

Propellernet was engaged by Dogs Trust, a UK-based dog welfare charity, to address a challenge with its sponsorship program. The charity faced rising customer acquisition costs (CPA), declining search intent, and fierce competition for charitable donations. The goal was to reduce CPA by at least 10% while still achieving year-on-year growth in conversions, all without an increase in budget.

Propellernet implemented a comprehensive paid media solution that included a restructure of paid search, the activation of Performance Max campaigns, and the launch of Demand Gen campaigns. Their approach used data-driven targeting and emotionally-led creative to reposition sponsorship as a personal act of care. This strategy successfully decreased CPA by 36% and increased conversions by 47% year-on-year, including a significant 65% uplift in sponsorships during a Valentine's Day activation.

Dogs Trust