Case Study: Young's drives bookings and growth with Propeller's digital transformation

Young's boosts total users 9% YoY with Propeller

Young's, a British pub and hotel group with over 277 locations, faced the challenge of evolving its online presence to optimize user journeys and drive bookings in a mature digital landscape. To navigate this, they partnered with their long-term digital vendor, Propeller, for services including SEO, PPC, a web build, CRO, and UX & UI design.

Propeller designed bespoke online booking experiences and transitioned Young's website ecosystem to a modern headless framework. This solution provided a faster, more scalable digital foundation, which resulted in a 9% increase in total users, a 13% increase in average session duration, and a 3% increase in engagement rate year-over-year.

Young's