Case Study: The Libertine achieves 64% uplift in bookings with Propeller’s custom front end and booking UX

The Libertine boosts bookings 64% with Propeller

The Libertine, a venue operated by the London-based Incipio Group, sought to redesign its website and custom front end for its booking flow. Their key challenge was to create a seamless digital journey from discovery to booking that would allow them to better highlight all their offers and booking types, with the ultimate goal of significantly increasing conversions. They partnered with Propeller for website development and UI/UX design to address this.

Propeller implemented a custom front end and booking UX designed to be visually engaging and intuitive. The solution featured a clear navigation structure, dynamic modules to surface offers, and optimizations like pre-selecting booking types to guide users. This delivered a best-in-class hospitality experience, resulting in a 64% uplift in bookings year-over-year and a 51% increase in the average conversion rate for The Libertine.

The Libertine