Case Study: Star Pubs achieves local identity at scale with Propeller's headless WordPress and Next.js solution

Star Pubs & Bars by Heineken

Star Pubs, Heineken UK's pub-owning business, faced the challenge of its 230+ individual pub websites being outdated and difficult to discover online. The sites lacked local character and provided no way for individual pubs to add their own content. Propeller was engaged to provide a solution that would give every pub a strong, discoverable website while allowing for local customization.

Propeller built three headless WordPress and Next.js templates that were rolled out across the entire estate at speed. The solution allowed for local customization and individual pub logins while enabling central management. This approach led to an 886% increase in monthly sessions, dramatically improving online discoverability and giving each pub a platform to show off its local character.

Star Pubs