Case Study: Incipio Group boosts venue booking conversions with Propeller Digital

Incipio Group boosts venue conversions by up to 52% with Propeller

Incipio Group, a London-based hospitality operator, faced the challenge of creating distinct digital identities for its diverse venues while simultaneously optimizing each website to improve the customer booking journey and increase conversion rates. They partnered with Propeller for website development and UI/UX design to build a seamless path from discovery to booking for various visit types.

Propeller developed a flexible website template that could be rolled out across the Incipio estate, giving each venue a unique look and feel while sharing a conversion-optimized foundation. This included building a custom, native booking experience. The solution drove significant results, including a 50% increase in conversion rate for The Palm House, a 52% increase for The Libertine, and a 27% increase for Pergola On The Wharf.

Incipio Group