Propeller
11 Case Studies
A Propeller Case Study
Firmdale Hotels, a globally recognized luxury hotel group, sought to increase traffic and bookings for its portfolio of restaurants while also driving further growth in hotel revenue. To meet this challenge, they partnered with Propeller for its PPC services.
Propeller implemented a comprehensive, multi-location PPC strategy across all of Firmdale's hotels and restaurants in the UK and US. The solution utilized machine learning to optimize campaigns and was closely aligned with the business's commercial goals. As a result, Propeller helped Firmdale achieve a 390% year-over-year increase in total hotel revenue and a 95% increase in return on ad spend (ROAS), alongside a significant 199% YoY boost in restaurant conversions.