Case Study: Collegiate achieves 70% more organic traffic with Propeller SEO and UX strategy

Collegiate boosts blog traffic 389% with Propeller

Collegiate, an award-winning premium student accommodation provider, faced the challenge of balancing inspirational and reassuring content to resonate with both students and parents across its international markets. Their highly seasonal and competitive sector required a cohesive digital platform to build long-term loyalty and support the entire academic lifecycle. They partnered with Propeller for SEO and web development services to address this.

Propeller implemented a user-centered digital ecosystem featuring a flexible language framework, integrated booking functionality, and keyword-informed content guides. They also introduced an always-on chatbot and created a localized WeChat Mini Program for the Chinese market. This solution drove significant results for Collegiate, including a 389% increase in blog traffic, a 63% increase in website sessions, and a 70% increase in organic traffic year-over-year.

Collegiate