Case Study: Purple Goat achieves mainstream recognition for inclusive marketing with Propeller Group

Purple Goat secures 26 pieces of earned media with Propeller Group

Purple Goat, a disability-led marketing agency, partnered with Strongbow cider to help the brand become more inclusive. Their challenge was to build credibility for this partnership and highlight the long-term commercial opportunity of the disabled audience. To amplify this work, Purple Goat engaged the Propeller Group for public relations services.

The Propeller Group executed a strategic PR approach, telling the story as a long-term brand transformation rather than a one-off campaign. This involved a targeted press release followed by an in-depth interview, which secured high-value media coverage. The results for the Propeller Group's work included 26 pieces of earned media, an audience reach of over 4.5 million, and successfully elevating Purple Goat to a leading voice in mainstream marketing.

Purple Goat