Case Study: Mediaplus UK boosts market leadership with Propeller Group's PR strategy

Mediaplus UK secures 71 pieces of coverage with Propeller Group

Mediaplus UK, an independent media agency, faced the challenge of amplifying the impact of its merger with Total Media and establishing its new position as the largest independent media agency in Europe. They engaged Propeller Group to develop a comprehensive PR strategy to manage communications, secure high-value media placements, and drive recognition for its key spokespeople.

Propeller Group implemented a multi-channel PR strategy that secured extensive media coverage in top-tier outlets like The FT and The Times. The campaign resulted in 71 pieces of strategic coverage with an estimated readership of 153 million, established thought leadership for seven spokespeople, and secured major speaking engagements at events like Cannes Lions. Propeller Group's work was instrumental in positioning Mediaplus UK for market leadership and supporting its business growth.

Mediaplus UK