Case Study: Happydemics builds UK adtech visibility with Propeller Group

Happydemics triples share of voice in the UK with Propeller Group

Happydemics, a French-founded adtech business, approached Propeller Group with the challenge of entering the highly competitive UK market. Their objective was to build their profile and establish credibility as the go-to technology partner for advertisers needing to measure and optimize the real business impact of their campaigns.

Propeller Group designed a phased communications strategy that began with a high-profile launch and funding announcement. This was followed by a sustained campaign of thought leadership, reactive commentary, and spokesperson profiling to position Happydemics as a credible voice. The results included 20 pieces of coverage in top-tier outlets, a year-on-year share of voice that more than tripled, and an estimated reach of over 2.1 million people, successfully laying the foundation for long-term brand growth.

Happydemics