Case Study: Croud Boosts US Share of Voice with Propeller Group

Croud boosts US share of voice from 29% to 43% with Propeller Group

Croud, a UK-founded full-service digital agency, sought to strengthen its presence and establish itself as a thought leader in the highly competitive US digital marketing market. The challenge was to increase brand awareness, elevate its key spokespeople, and adapt its messaging to resonate more effectively with US audiences. To address this, Croud engaged Propeller Group for strategic PR services.

Propeller Group implemented a multi-faceted PR strategy focused on high-impact media engagement and industry commentary. The results were significant, successfully increasing Croud's share of voice in the US from 29% to 43% over one year. Propeller secured 103 media placements, including thought leadership pieces in leading publications like Fast Company and Adweek, and booked numerous podcast appearances for Croud's spokespeople, solidifying the agency's presence as a dominant voice in the market.

Croud