Case Study: Behave positions itself at the forefront of AI adoption with Propeller Group

Behave sparks 18 pieces of coverage and reaches 1.3 million with Propeller Group

The customer, behave, faced the challenge of positioning itself at the forefront of the AI adoption conversation and launching its proprietary solution, Reveal AI Adoption™. The Propeller Group was engaged to help generate industry-wide debate around the human barriers to AI in the workplace.

Propeller Group worked closely with behave to shape its editorial direction and produce a flagship research report called The RenAIssance. Their comprehensive solution included crafting the report, commissioning research, conducting expert interviews, and managing the press launch. The results for behave included 18 pieces of national and trade media coverage, reaching an estimated audience of over 1.3 million and sparking multiple commercial conversations, establishing the company as a trusted voice in AI adoption.

Behave