Case Study: Beem achieves global recognition with Propeller Group

Beem earns 22 pieces of coverage and 483 million audience with Propeller Group

The customer, Beem, was a startup founded by a 16-year-old who needed to establish credibility and secure influential media recognition to support an O-1A visa application, all on a minimal budget. The challenge for Propeller Group was to position the young founder as a serious AI innovator rather than a novelty and to generate coverage that met strict visa criteria without any paid advertising spend.

Propeller Group built a precision media strategy anchored by an exclusive feature in The Times, supplemented by broadcast interviews and targeted outreach. The results included 22 pieces of coverage across national and international media, front-page features, and live interviews on major news networks. This campaign achieved an estimated 3 million views and successfully positioned the founder as a credible voice in the AI ecosystem, directly supporting his visa application.

Beem