Case Study: Examenbundel achieves greater control over the customer journey with Propeller

More control on customer journey with integrated commerce platform

Examenbundel, an educational exam preparation brand owned by ThiemeMeulenhoff, faced a challenge with its customer journey. Their website was purely informational, forcing customers to complete purchases on partner sites, which meant Examenbundel lacked control and data from the final purchase stage. To address this, they sought to establish a direct-to-consumer sales channel and partnered with the vendor Propeller, utilizing their headless and API-first commerce platform.

The solution involved integrating Propeller's platform into the existing website, using their GraphQL APIs and VUE Storefront plug-in to seamlessly add commerce functionality without rebuilding the site. This headless approach connected the front-end to the Contentful CMS and Propeller's back-end. As a result, Examenbundel gained full control over the customer journey, successfully launching a direct web shop that met user expectations and provided a new D2C revenue channel.

Examenbundel

Marijn Hurkens

Lead Developer bij Oberon