Case Study: Van Vliet Duurzaam Hout boosts customer satisfaction and B2B sales with Propeller

B2B webshop and webportals for Van Vliet Duurzaam Hout

Van Vliet Duurzaam Hout, a sustainable wood company, needed a B2B platform that could offer their existing customers personal portals while also helping to recruit and convert new customers. They selected the Propeller platform to achieve this and to provide a more personalized ordering experience.

Propeller implemented a webshop with a professional design and integrated it with the AFAS ERP system to synchronize accounting, stock, and orders. The solution used Propeller's native B2B features like customer-specific and tiered pricing, along with email marketing tools for cross-selling. The outcome was a more streamlined ordering process that led to higher customer satisfaction for Van Vliet Duurzaam Hout.

Van Vliet Duurzaam Hout

Jan Tijdelijk

Chief Executive Officer