Case Study: USA Water Polo boosts awareness and conversions with Propellant Media’s omnichannel digital marketing

USA Water Polo drives 3,000+ Meta clicks with Propellant Media

USA Water Polo, a national non-profit organization, faced the challenge of expanding awareness for the sport with a limited budget. Their goals were to reach young swimmers, increase memberships and donations, and get more viewers for events. They partnered with Propellant Media to deploy more sophisticated digital marketing strategies beyond their existing Google Grant.

Propellant Media implemented an omnichannel solution using geofencing around locations like YMCAs, programmatic audio, site retargeting, Google Ads, and a proprietary tactic to push geofenced audiences into Facebook and Instagram. This strategy successfully drove over 400 expressions of interest in joining the organization, over 22 donations, and more than 3,000 clicks from the Meta campaign alone, significantly increasing their reach and conversions.

USA Water Polo