Case Study: University of Arizona College of Nursing achieves $6–$9 cost-per-lead with Propellant Media

University of Arizona College of Nursing generates 87 leads at $6–$9 CPL with Propellant Media

The University of Arizona College of Nursing faced significant challenges in student recruitment due to underperforming digital campaigns managed by a previous agency, resulting in low lead volume, high cost-per-lead, and a lack of transparency. Seeking a fresh approach, the college turned to Propellant Media for a new digital marketing strategy focused on Meta advertising and geofencing.

Propellant Media implemented a multi-channel strategy using precision geofencing at key locations like healthcare facilities and competitor schools, combined with hyper-targeted Facebook and Instagram advertising. This solution delivered 87 high-quality leads in just two weeks at a cost-per-lead of just $6.00 to $9.00, dramatically improving lead generation efficiency and rebuilding the client's trust in digital marketing.

University of Arizona College of Nursing