Case Study: Local Travel and Tourism Company achieves 60%+ video completion rate and 0.24% CTR with Propellant Media

Tourism Website Targets Travelers With Video

Local Travel and Tourism Company wanted to raise awareness among travelers in key U.S. markets and turned to Propellant Media to deploy programmatic video. The customer used Propellant Media’s programmatic platform and pre-roll video tactics to target prospective visitors across devices and locations.

Propellant Media implemented keyword-level search retargeting, category contextual targeting, mobile geo-optimization and :30/:60 pre-roll creative, then used multivariate algorithms to optimize keywords, frequency caps and domain blacklists. The campaign delivered an average video completion rate above 60% over three months and a 0.24% CTR.