Case Study: Tourism Company boosts off-season site traffic and achieves 0.13% CTR with Propellant Media

Tourism Company Brings In Visitors Online And On-Location

Tourism Company engaged Propellant Media to increase awareness and vacation bookings during the non-peak season. The client’s challenge was to drive more traffic from users in the research phase of trip planning and convert that interest into bookings.

Propellant Media launched a digital advertising campaign using search retargeting at the keyword level and site retargeting, then optimized keywords and targeted specific travel blog domains and international travel sites to scale performance. Propellant Media’s tactics improved the client’s CTR to 0.13%, and the Tourism Company extended the campaign into its busy season to maintain a consistent flow of visitors.