Case Study: TitanX achieves scalable inbound growth with Propellant Media

TitanX unlocks multiple six-figure ARR opportunities with Propellant Media

TitanX, a B2B software firm specializing in sales acceleration technologies, faced a challenge in scaling its growth. Having relied on aggressive outbound sales, the company needed to build pipeline more predictably and diversify its acquisition strategy to align with modern buyer behavior. To address this, TitanX engaged vendor Propellant Media to architect and implement its first performance-driven inbound marketing plan.

Propellant Media developed and executed a full-funnel inbound strategy. This involved deep keyword research, precise audience targeting, and a multi-channel media campaign across platforms like Google Ads, Meta, and LinkedIn. The solution immediately generated measurable results, significantly scaling lead generation. The campaigns produced high-quality opportunities, including two in late-stage negotiations with projected multiple six-figure ARR implications, validating the successful shift to a hybrid inbound/outbound model for TitanX.

TitanX