Case Study: Stevens Institute of Technology boosts summer housing engagement with Propellant Media

Stevens Institute of Technology boosts summer housing bookings with Propellant Media's geo-targeted Google Ads

The Stevens Institute of Technology, a New Jersey-based college, sought to increase student engagement for its summer housing offerings. Their specific challenge was to reach students across the country who were searching for summer internship housing in New York City and direct them to Stevens' housing options in nearby Hoboken. They engaged Propellant Media for its expertise in digital advertising to assist with this unique, one-off campaign request.

Propellant Media implemented a targeted Google Ads strategy. They created geo-specific campaigns using high-intent keywords related to summer housing in New York, which allowed them to efficiently segment the audience and limit wasted ad spend. The vendor reported that despite a limited budget, the campaign was a success; the client received constant feedback that their summer housing rooms were being booked and the team saw an uptick in requests compared to prior years.

Stevens Institute of Technology