Case Study: Spray Foam Insulation Company achieves $60 cost per lead with Propellant Media

Spray Foam Insulation Company averages $60 cost per lead with Propellant Media

A spray foam insulation company faced the challenge of tracking and measuring leads from their Google Ads campaigns. They hired Propellant Media to implement a sensible plan for their internal team to eventually take over.

Propellant Media developed a comprehensive strategy using Google Ads standard and call-only campaigns, site retargeting, and call tracking via CallRail. This solution generated over 60 phone calls while maintaining a cost per lead of $60, allowing the client to receive optimized campaigns ready for full management.