Case Study: Southern California University of Health Sciences generates qualified nursing leads with Propellant Media's geofencing and Meta campaigns

Southern California University of Health Sciences generates 30+ BSN leads in 8 weeks with Propellant Media

Southern California University of Health Sciences (SCUHS) needed a highly targeted digital campaign to identify and convert prospective students for its Bachelor of Science in Nursing program in a competitive market. Their challenge was to find and reach individuals whose lifestyle and values aligned with the university's distinctive holistic health approach. They partnered with Propellant Media to execute this precision-focused strategy.

Propellant Media implemented a multi-channel campaign using geofencing, Meta ads, and site retargeting. By targeting users based on their physical visits to wellness locations and their online behavior, the strategy generated over 30 qualified leads and nearly 500,000 impressions. The campaign successfully attracted students who were culturally and academically aligned with SCUHS's mission, serving as a model for the university's future promotions.

Southern California University of Health Sciences (scuhs)