Case Study: Solar Energy Company achieves 0.25% CTR (3× goal) with Propellant Media

Solar Energy Company Shines With Our Team

Solar Energy Company enlisted Propellant Media after struggling to meet a CTR goal of .08% in the alternative energy vertical; previous vendors had minimal success and the client needed more precise audience targeting to improve performance.

Propellant Media ran a campaign using an expanded keyword set with search retargeting and keyword contextual tactics, then optimized at the keyword level and applied dayparting, domain targeting, and tighter recency windows. Those optimizations raised CTR to .25%, more than tripling the client's .08% target.