Case Study: Canada Local Pub achieves 300% increase in hotel-area foot traffic with Propellant Media's geofencing solution

Restaurant Eats Up 300% Increase In Foot Traffic From Hotels

Canada Local Pub, a 20-year-old neighborhood restaurant, was frustrated with diminishing returns from social media, direct mail and billboard ads and wanted to re-engage tourists and locals. They hired Propellant Media to try geofencing marketing to remind nearby visitors about their food, beer specials and breakfast offerings.

Propellant Media implemented a targeted geofencing and site-retargeting campaign focused on 10–15 hotels and tourist areas within about a mile, and placed a conversion zone around the restaurant to track visits. In just five days Propellant Media drove over 70 visitors at an average cost per visit of $5.00 and delivered a 300% increase in foot traffic from the geofenced locations.