Case Study: Regional Casino Company achieves 60+ walk-ins at $10/visit with Propellant Media's geofencing advertising

Regional Casino Bets & Wins Big With Geofencing Advertising

Regional Casino Company wanted to test new digital tactics to drive hotel and casino foot traffic after using Paid and Organic Search, so they engaged Propellant Media to run programmatic display advertising with a focus on geofencing marketing.

Propellant Media implemented keyword-level search retargeting, site retargeting and mobile geo-optimization, targeting nearby hotels, competing casinos and consumer “hot pockets” based on the casino’s market research. The campaign produced a 0.15% CTR and, on a $600 spend, drove over 60 walk-ins (about $10.00 cost per visit); the casino is now planning to expand spend and creative.