Case Study: National Political Service Provider achieves Senate win and increased candidate awareness with Propellant Media

Political Campaign Wins Them More Candidate Awareness

National Political Service Provider was facing a last‑minute challenge in a tight senatorial race: with only weeks until election day the candidate was trailing and needed to reach voters online in several key counties to complement TV and direct mail efforts. They engaged Propellant Media to quickly build a digital strategy and create online audiences that mirrored their traditional advertising targets.

Propellant Media ran targeted prospecting campaigns with viewability constraints across top sites in the specified counties, serving over 5.3 million impressions during the two‑week campaign and delivering a .11% CTR. The digital effort extended the campaign’s reach, helped the candidate win the election, and attracted coverage from a national political news site highlighting the effectiveness of the strategy.