Case Study: Personal Injury Attorney achieves influx of accident cases and 0.168% CTR (above industry average) with Propellant Media

PI Attorney Gets Influx Of Accident Cases With Geofencing

Personal Injury Attorney engaged Propellant Media after underperforming digital ads, seeking to raise awareness among its target audience and drive new memberships and leads. Propellant Media was brought in to deliver more precise targeting using tactics such as geo-fencing and search retargeting.

Propellant Media implemented keyword-level search retargeting and geo-fencing, quickly optimizing the keyword list, blacklisting irrelevant domains, and adjusting frequency caps to maximize budget and campaign effectiveness. Those optimizations delivered a 0.1680% CTR—exceeding the client’s goal and the industry average of 0.1%—demonstrating improved targeting and campaign performance.