Case Study: Personal Injury Law Firm achieves 86% lift in law office foot traffic and new client visits with Propellant Media

Personal Injury Law Firm Sees Increase In Cases & Foot Traffic To Their Law Office

Personal Injury Law Firm, which had relied on billboards, radio, TV and some paid search, wanted a more advanced way to get their brand directly in front of accident victims. They engaged Propellant Media to use geofencing technology and search retargeting to target people visiting hospitals, urgent care centers and other locations frequented by potential clients.

Propellant Media geofenced hospitals, ERs and urgent care centers, launched a search retargeting campaign targeting keywords like “personal injury lawyers” and “truck accident attorneys,” and used conversion zone technology to track office visits. With a $500 spend the campaign delivered 62,000 impressions, 103 clicks (0.17% CTR vs. 0.10% industry average), generated 37 visits from people who saw the ads, and lifted visit rates from 0.78% to 1.45% — an 86% increase in foot traffic.