Case Study: Pensacola International Airport drives airport visits and tourism awareness with Propellant Media

Pensacola International Airport drives 697 airport walk-ins with Propellant Media

Pensacola International Airport (PNS) faced a challenge in raising awareness of its nonstop flight options, as many potential travelers were unaware of the benefits of flying from PNS over alternative airports. Their goal was to increase engagement and drive measurable foot traffic. To address this, they partnered with vendor Propellant Media to implement an omnichannel paid media marketing strategy.

Propellant Media developed a data-driven digital campaign utilizing addressable geo-fencing, audience curation, and standard geo-fencing to target potential travelers. The solution also included conversion zone tracking to measure foot traffic. The campaign delivered strong results for Propellant Media's client, including nearly 800,000 impressions and 697 confirmed walk-ins to the airport from users who had been exposed to the ads, successfully linking digital engagement to physical visits.

Pensacola International Airport