Case Study: Orthopedic Hospital achieves 1,670 location visits in one month and a $2.27 CPA with Propellant Media

Orthopedic Hospital Improves Brand Awareness With Our Team

Orthopedic Hospital, a six-location healthcare provider, partnered with Propellant Media to increase phone calls, boost brand awareness, and measure foot traffic across its locations. The hospital needed a targeted digital approach to improve cost-per-acquisition (CPA) while tracking real-world visits from marketing efforts.

Propellant Media deployed a geo-fence targeting campaign, building geo-fences around job sites, retail locations (like Lowe’s), sports facilities, and competitor locations, plus conversion zones around each hospital and blacklist optimizations to refine targeting. The campaign delivered an average CPA of $2.27, generated 1,670 actions (instances where users saw or clicked an ad and then visited a hospital location) in one month, and achieved a 0.1816% CTR—well above the 0.1% industry average.