Case Study: Pet Product Company achieves 0.2058% CTR and boosts sales & brand awareness with Propellant Media

Online Pet Store Increases Sales & Brand Awareness With Our Team

Pet Product Company, an online pet store, needed to increase online sales and build brand awareness among pet owners. They engaged Propellant Media to deploy geo-fencing technology with a target click-through rate (CTR) of at least .08%.

Propellant Media executed a geo-fencing campaign targeting pet owners at locations provided by the client (animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail stores) and optimized keywords and travel blog domain targets. Propellant Media’s tactics produced a .2058% CTR—more than double the .08% goal—driving significantly higher engagement and improved visibility for the Pet Product Company.