Case Study: Ohio Based Cannabis Company grows market share with Propellant Media’s geofencing marketing

Ohio Based Cannabis Company boosts CTR 30% above average with Propellant Media

An Ohio based cannabis company faced the significant challenge of limited digital advertising opportunities, as major platforms like Google and Facebook restrict cannabis-related ads. This restriction severely hindered their ability to grow their market share online. To overcome this, they contacted Propellant Media to leverage its geofencing marketing advertising capabilities.

Propellant Media implemented a comprehensive programmatic strategy using geofencing around competitor locations, keyword contextual targeting, and site retargeting. This solution delivered over 361,000 impressions and 450 clicks, with a click-through rate 30% above the industry average. Most importantly, the campaign drove 149 tracked online conversions, demonstrating clear purchase intent and successfully growing the client's market share.