Case Study: a northeast furniture store with many locations drives more walk-ins with Propellant Media's OTT advertising and geofencing

Northeast Furniture Store With Many Locations drives 900 walk-ins in 90 days with Propellant Media

A northeast furniture store with many locations faced challenges due to the COVID-19 pandemic, which disrupted traditional business operations and created supply chain shortages. They wanted to move beyond their existing Google Ads, Facebook, and TV advertising to proactively reach in-market shoppers likely to purchase mattresses and furniture. They enlisted Propellant Media to develop a new, holistic digital strategy.

Propellant Media implemented a multi-pronged programmatic approach that included geofencing marketing, addressable residential geofencing, keyword search retargeting, site retargeting, and OTT/CTV advertising. This strategy allowed the furniture store to connect with buyers during their research phase with relevant messaging. Over a 90-day period, this solution drove over 900 walk-ins to their stores, leading to a significant increase in sales and a continued expansion of the marketing strategy with a larger budget.