Case Study: National Non-Profit Company achieves targeted event exposure and increased fundraising engagement with Propellant Media

Non Profit Gains Amazing Exposure With Event Targeting & Geofencing

National Non Profit Company hired Propellant Media to gain focused exposure at a major event after finding their prior PPC and email campaigns were too expensive and not limited to actual event attendees. The client needed a solution that would reach only people at the event and surrounding locations using event targeting and geofencing.

Propellant Media built a geo-optimized campaign within one week, placing geo-fences around the event and nearby hotels to target attendees during the 3-day event and continue serving ads for up to 28 days. Propellant Media’s tactics produced a 0.14% CTR (above the 0.1% industry average), helped boost fundraising activity, generated legitimate phone inquiries about future ticket purchases, and increased engagement with the non-profit brand.