Case Study: New Home Builder drives in-person visits (49 geo-fence conversions) and achieves 1% CTR with Propellant Media

New Home Builder Drives In Person Visits With Propellant Media

New Home Builder engaged Propellant Media to drive potential buyers to visit new homes. The developer’s challenge was to precisely reach local prospects and track online-to-offline conversions using mobile advertising—specifically geo-fencing with conversion zones and other programmatic tactics—with a performance target of 0.1% CTR.

Propellant Media implemented a mix of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones, placing fences around home improvement stores and conversion zones at the new developments, plus event targeting for a local college football game and on-the-fly optimizations (blacklisting domains, adjusting frequency caps). Over two months Propellant Media delivered 49 geo-fence conversions and achieved a 1% CTR, far exceeding the campaign goal.