Case Study: National Trucking Company Maintains Consistent Driver Recruiting with Propellant Media's Geofencing Marketing

National Trucking Company drives 1.78 million impressions with Propellant Media

a national trucking company was challenged with recruiting more truck drivers, a demographic that is not typically easy to find online. Their existing efforts on platforms like ZipRecruiter and Indeed, along with TV advertising, were not fully meeting their needs. They engaged Propellant Media to explore geofencing marketing as a new part of their omnichannel strategy.

Propellant Media implemented a comprehensive solution using geofencing around competitor locations and truck stops, site retargeting, and OTT/CTV advertising. This strategy delivered significant results, including 1.78 million impressions and 15 geo-fence conversions, measured by users visiting the client's location after seeing an ad, over a recent 90-day period.

National Trucking Company