Case Study: National Center for Civil & Human Rights achieves stronger visibility and ticket sales with Propellant Media's geofencing and Google Ads

National Center for Civil & Human Rights sells 3,500 tickets with Propellant Media

The National Center for Civil & Human Rights, a nonprofit museum in Atlanta, faced the challenge of raising awareness and driving ticket sales and membership for its new center. To expand its digital marketing efforts, the organization partnered with Propellant Media for services including geofencing and Google Ads.

Propellant Media secured a $10,000 monthly Google Grant for the nonprofit and implemented a strategy using geofencing around competitor attractions and site retargeting. This solution sold over 3,500 tickets via the grant and directly tracked over 200 walk-in visitors from the geofencing campaigns, achieving strong visibility and fundraising results for the client.

National Center for Civil & Human Rights